Nissan Canada Inc (NCI) today announced a new campaign called the “SE-R Project” which will not only drive new customers to showrooms through innovative marketing, but also encourage them to drive away in a Sentra SE-R or Sentra SE-R Spec-V model by offering a “No Charge Sport Package”.
The Sport Package consists of Illuminated Vanity Mirrors, Power Glass Moonroof, Rockford Fosgate Audio System with 8 speakers and XM™ Satellite Radio and will be offered on the 2010 model year at no additional cost and for a limited time.
“What better way to jump into spring than with a great new sporty car like a Sentra SE-R or Sentra Spec-V,” said Mark McDade, Director, Marketing, Nissan Canada Inc. “We’re sure this added-value offer of no-charge extras will give prospective buyers even more reason to get behind the wheel of a Sentra.”
The SE-R Project is a unique campaign which will use a combination of traditional and social marketing to showcase the Sentra SE-R’s great performance features in a very unique way. By using strategic ad placements and social media channels like YouTube, Facebook and Twitter, the campaign is meant to drive consumers to the YouTube Channel www.SERProject.ca and eventually into showrooms.
About Nissan Canada Inc.
Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI directly employs 250 full-time staff. There are 150 independent Nissan dealerships and 29 Infiniti retailers across Canada. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information about Nissan in Canada and the complete line of Nissan and Infiniti vehicles can be found online at www.nissan.ca and www.infiniti.ca.
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Media Contacts:
Didier Marsaud
Senior Manager, Corporate Communications
Nissan Canada Inc.
Tel: (905) 629-6400
Cell: (416) 573 7231
Email: didier.marsaud@nissancanada.com
Alexandra Cygal
Cohn & Wolfe
Tel : (647) 259-3266
Email : Alexandra.cygal@cohnwolfe.ca
