Steve Rhind is president of Nissan Canada Inc., a position he was appointed in October 2025.

In this role, Rhind reports to Christian Meunier, chairman of Nissan Americas, and oversees all Nissan and INFINITI operations in Canada, including sales and marketing, finance, dealer network, product and corporate planning, aftersales, communications, legal, and human resources.

With more than 25 years of experience in the automotive industry, Rhind brings extensive expertise in sales, marketing and product strategy.

Since joining Nissan Canada in 2013, he has held several senior leadership roles, including director of marketing, managing director of INFINITI Canada, and recently vice president of sales operations for the Nissan division.

He holds a bachelor's degree from Western University and an MBA from Ivey Business School.

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