• Hardbody Edition dials up the nostalgia with design cues from Nissan's truck heritage
• New Crew Cab SL grade boasts appealing premium features
• Extended three-year trial of NissanConnect® Services Premium package – up from six months
• Responsive, powerful 3.8-liter direct injection V6 engine with 310 horsepower
• Intuitive technology includes standard Apple CarPlay® and Android Auto™, available Wi-Fi Hotspot and wireless smartphone charging
• Enhanced confidence with standard Automatic Emergency Braking with Pedestrian Detection¹ and standard Nissan Safety Shield® 360²

The 2024 Nissan Frontier gets even more rad with the introduction of the retro yet modern Hardbody Edition, while a new SL grade brings together numerous sought-after premium features. It all adds up to another strong chapter in Frontier's six-plus decades of proven leadership as the right-sized pickup for work in the city or adventures in the great outdoors.

The 2024 Nissan Frontier is on sale now.

Hardbody: '80s vibes, today's tech

The design of Frontier's new Hardbody Edition package will be immediately familiar to anyone who remembers the original Nissan Hardbody truck of the 1980sOpens in a new tab.. The new edition artfully revives the styling cues that made Hardbody an icon nearly four decades ago.

"We took some of those design elements and modernized them. Even if you don't recognize or remember the original Hardbody, you're still going to say, ‘That's a cool truck,'" said Hiren Patel, project lead designer, Nissan Design America, a division of Nissan North America, Inc.

"We are proud of Nissan's long legacy of compact pickup trucks," said Patel. "Frontier is our modern way of building on our legacy of excellence in the segment."

The Hardbody Edition starts with the well-equipped Crew Cab SV 4x4 and features three-spoke, heritage-styled 17-inch alloy wheels that closely replicate the look of those on the original truck, shod in all-terrain tires. An aluminum skid plate, black over-fenders, a black side rail, and a bed-mounted sport bar contribute to the retro-rugged look. Just like its '80s namesake, the Hardbody Edition wears black-painted bumpers, mirrors, door handles and grille. Completing the package, the truck wears black graphics that deliver throwback cool, with a large "4x4" logo on the front doors and a tailgate graphic that features a cut-out "Nissan" logo, replacing the truck's typical Nissan tailgate emblem.

"I was constantly searching for Hardbody trucks for sale online, and I had pictures of them up all over the studio," said Patel. "As the first full production model designed by our studio, it's an important piece of history to us at Nissan Design America."

Premium equipment for work and play

Also new for the 2024 model year, Frontier Crew Cab adds an SL grade that's ideal for the buyer seeking more comfort and convenience from their truck. Replacing the outgoing SV Premium Package, it bundles sought-after features that include the convenience of LED headlights, fog lights, daytime running lights and interior lighting; leather-appointed seating with heated front seats; 120-volt power outlets in the bed and rear center console-. Additional features include a power tilt and slide sunroof, spray-in bedliner, Utili-Track™ System with two adjustable tie-down cleats

A solid foundation

The 2024 Nissan Frontier has a strong foundation that helps it live up to customer demands. Capable performance comes from a standard 310-horsepower, 3.8-liter direct-injection V6 engine, paired with a 9-speed automatic transmission. Coupled with the truck's tough, fully boxed ladder frame, the powertrain helps enable a towing capacity of up to 6,220 pounds⁴.

The Frontier SV grade comes with four-wheel drive standard to help provide additional traction on almost all surfaces. An electronic, shift-on-the-fly system allows drivers to easily switch between 2WD, 4HI and 4LO modes. They also benefit from a steel front skid plate, front tow hooks, Hill Descent Control and a 4-wheel limited-slip system, which helps transfer power to the drive wheels with more grip on low-traction surfaces.

The PRO-4X grades build upon that solid foundation with targeted, off-road-ready enhancements like Bilstein off-road shock absorbers and 17-inch wheels with all-terrain tires. The PRO-4X also features an electronic locking rear differential and additional underbody skid plates for extra protection from rocks and other obstacles. Visual differentiation includes Lava Red accents on the tow hooks, wheel caps, door panels, instrument panel, console, seats and available leather-appointed seats; LED headlights, fog lights and daytime running lights; bold bedside decals; unique floor mats and unique stitching throughout the cab.

Thoughtful technology

Frontier keeps drivers informed, entertained and connected with convenient technology and advanced driver assistance features. It starts with a 7-inch Drive-Assist Display and an 8-inch infotainment touchscreen; a 9-inch infotainment screen is available. Both Apple CarPlay® and Android Auto™ are included as standard for convenient smartphone connectivity, with wireless Apple CarPlay® included on the PRO-grade models⁵. A wireless device charging pad also helps keep phones charged without cables on the PRO-grade models.

Other available technology includes a Fender® premium audio system with 10 speakers, Intelligent Around View® Monitor (PRO-4X models add an Off-Road Mode) and a Wi-Fi Hotspot.

For 2024, available NissanConnect® Services now includes a three-year Premium package trial (up from a six-month trial previously). The telematics feature is standard on and PRO-4X, and works with the MyNISSAN smartphone app. On equipped vehicles, features include remote door lock/unlock, remote engine start/stop³, vehicle health report, and emergency calling.

The 2024 Frontier provides added peace of mind with standard Intelligent Forward Collision Warning⁸ and Automatic Emergency Braking with Pedestrian Detection¹ on every grade. In addition, all Frontiers come standard with Nissan Safety Shield® 360Opens in a new tab.², adding features including Lane Departure Warning⁷, Blind Spot Warning⁸, Rear Cross Traffic Alert⁹ and Rear Automatic Braking¹⁰ and Intelligent Cruise Control¹¹.

The 2024 Nissan Frontier is on sale now. For full details on the features included on each grade level, see the full specification sheet.

For more information about our products, services and commitment to sustainable mobility, visit nissan.caOpens in a new tab. . You can also follow us on FacebookOpens in a new tab., InstagramOpens in a new tab., TwitterOpens in a new tab. and LinkedInOpens in a new tab. and see all our latest videos on YouTubeOpens in a new tab..

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1. Automatic Emergency Braking with Pedestrian Detection cannot prevent all collisions and may not provide warning or braking in all conditions. Driver should monitor traffic conditions and brake as needed to prevent collisions. See Owner's Manual for safety information.
2. Nissan Safety Shield technologies can't prevent all collisions or warn in all situations.  See Owner's Manual for important safety information.
3. Remote Engine Start System to be used only in accordance with laws or rules in effect in your vehicle's location.
4. Up to 6,220 lbs maximum towing for 2024 Nissan Frontier PRO-4X Crew Cab 4x4. Towing varies by configuration. See Nissan Towing Guide and Owner's Manual for additional information. Cargo and load capacity limited by weight and distribution. Always secure cargo.
5. Available feature shown. Use feature only when safe and legal. Compatible device and service required. Subject to third party service availability.
6. Intelligent Forward Collision Warning cannot prevent collisions. See Owner's Manual for safety information.
7. Lane Departure Warning only operates when lane markings can be detected. See Owner's Manual for safety information.
8. Blind Spot Warning cannot prevent collisions and may not detect every object or warn in all situations. Driver should always turn and look before changing lanes. See Owner's Manual for safety information.
9. Rear Cross Traffic Alert may not detect all vehicles. See Owner's Manual for safety information.
10. Rear Automatic Braking cannot prevent all collisions and may not provide warning or braking in all conditions. Driver should always turn and check surroundings before driving and brake as needed to prevent collisions. See Owner's Manual for safety information.
11. Intelligent Cruise Control uses limited braking and is not a collision avoidance or warning system. Driver should monitor traffic conditions and brake as needed to prevent collisions. See Owner's Manual for safety information.

	Media Contacts
	Didier Marsaud Director, Corporate Communications 416-573-7231 didier.marsaud@nissancanada.comOpens in a new window.
	Selma Trebincevic Planner, Product Communications 416-986-2938 Selma.trebincevic@nissancanada.comOpens in a new window.

S – Standard  O – Option  A – Accessory  

Mechanical

Exterior

Interior

Safety and Security

Dimensions

S – Standard  O – Option  A – Accessory  

MISSISSAUGA, Ont. – The rugged and tech-filled 2024 Nissan Frontier is on sale this fall with a starting Manufacturer's Suggested Retail Price (MSRP)¹ of CA $46,998.

Frontier enters the new model year with a throwback touch in the shape of the Hardbody Edition, a nostalgic tribute to the original Nissan Hardbody pickup of the 1980s that's sure to resonate with many generations. Available on Frontier SV Crew Cab 4x4, the Hardbody Edition features heritage-styled 17-inch wheels, retro-inspired decals, all-terrain tires, a sport bar, black exterior trim and other rad design flair. The Hardbody grade has a MSRP of $49,998.

The 2024 Frontier also adds an SL grade on Crew Cab models. It bundles several appealing features – such as LED lighting, leather-appointed seating, a Fender® 10-speaker audio system and more – in a grade level that reflects customers' interest in a highly equipped midsize truck.

Additionally for 2024, available NissanConnect® Services now includes a three-year Premium package trial (up from a six-month trial previously). The telematics feature works with the MyNISSAN smartphone app and includes remote door lock/unlock, remote engine start/stop, vehicle health report, and emergency calling.

The 2024 Nissan Frontier offers two bed lengths, and grades so that shoppers can pick the model that suits their needs, including the PRO-4X and PRO-4X Luxury that whet the appetites of those heading off-road.

Manufacturer's Suggested Retail Prices¹ for the 2024 Nissan Frontier Crew Cab: 

Full specifications on all 2024 Nissan Frontier grades, as well as fuel economy, photos and videos, are available in the full press kit.

For more information about our products, services and commitment to sustainable mobility, visit nissan.caOpens in a new tab. . You can also follow us on FacebookOpens in a new tab., InstagramOpens in a new tab., TwitterOpens in a new tab. and LinkedInOpens in a new tab. and see all our latest videos on YouTubeOpens in a new tab..

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1. MSRP excludes applicable tax, title, license fees and destination charges.  Dealer sets actual price.  Prices and specs are subject to change without notice. Freight and PDI $2,030.

	Media Contacts
	Douâa Jazouli Manager, Product and Technology Communications 647-385-4652 Douaa.jazouli@nissancanada.comOpens in a new tab.
	Selma Trebincevic Planner, Product Communications 416-986-2938 Selma.trebincevic@nissancanada.comOpens in a new tab.