- April 6th is "Drowsy Driving Awareness Day"
- Studies show drowsy driving may be involved in more than 20 percent of all fatal crashes*
- Nissan's new Driver Attention Alert** system helps detect drowsy and inattentive driving
- System offered on select models of 2015 Nissan Murano and 2016 Nissan Maxima
NASHVILLE – Just in time for national "Drowsy Driving Awareness Day" today, Nissan is highlighting the fact that its new Driver Attention Alert (DAA) system is available on two of its most attention-getting vehicles – the 2015 Nissan Murano crossover and the upcoming 2016 Nissan Maxima sedan.
The issue of drowsy and inattentive driving has been the subject of recent studies by the National Highway Transportation Safety Association (NHTSA) and AAA* (formerly the American Automobile Association). Results of a November 2014 AAA survey, for example, suggest that drowsy drivers are involved in approximately 300,000 crashes each year – 6,400 of them fatal.
Nissan's Driver Attention Alert system, which is standard in the 2015 Murano SL and Platinum grades and the 2016 Maxima Platinum, is intended to address potential driver fatigue and inattention. The system adapts to each individual driver, monitoring steering input patterns (using steering angle sensors) during a period of driving to establish a baseline. It continuously compares subsequent driving patterns to a baseline using a statistical analysis of steering correction errors.
If it detects driving behavior consistent with a drowsy driver, the system uses an audible chime sound and displays an amber coffee cup with a message reading, "Take a break?" in the vehicle's information display.
The DAA includes logic to help address false detection, road curvatures, lane changes, braking and even poor road conditions. The system automatically resets when the engine is turned off. It can also be turned off by the driver if desired. It is the driver's responsibility to remain alert at all times. DAA is only a warning to inform the driver of a potential lack of driver attention or drowsiness. It does not detect and provide an alert in every situation.
The totally redesigned 2016 Nissan Maxima is on public display this week at the New York International Auto Show at New York's Jacob Javits Center. It is scheduled to go on sale this summer. The new 2015 Nissan Murano is available now at Nissan dealers nationwide.
Along with the Maxima and Murano's suites of available safety and driving aids, both stand out from other vehicles in their respective segments due to their futuristic styling – featuring new Nissan signature design language including V-Motion front end, boomerang lighting and unique floating roof appearance.
Full information and photos of the 2016 Nissan Maxima and 2015 Murano are available at www.NissanNews.com.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012, 2013 and 2014 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 244,500 employees globally, Nissan sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history with almost 50% share of the zero-emission vehicle segment.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
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*AAA Foundation for Traffic Safety's Prevalence of Motor Vehicle Crashes Involving Drowsy Drivers, United States, 2009 – 2013 report (11/14).
**It is the driver's responsibility to remain alert at all times. DAA is only a warning to inform the driver of a potential lack of driver attention or drowsiness. It does not detect and provide an alert in every situation. See Owner's Manual for details.