François Lefèvre is senior manager of Market Intelligence and Corporate Planning at Nissan Canada Inc. (NCI), a position to which he was appointed in March of 2018. Lefèvre has the most experience working on the Nissan LEAF in Canada, as NCI’s chief marketing manager for LEAF and EVs a role he began in December of 2015. Through that tenure, Lefèvre was responsible for product, marketing and sales strategy development for the Nissan LEAF in Canada as well as analyzing the profitability, model-option-trim level performance, pricing, competitive product activities, and managing the vehicle distribution and production forecast.

Lefèvre was instrumental in the successful market launch for the current-generation LEAF in 2018, including the pre-sale program and satisfying Ontario LEAF orders before the provincial EHVIP deadline for incentives passed. Lefèvre also enhanced a number of partnerships, including NCI’s connection to FLO.

Prior to his current role, Lefèvre held a number of progressive positions at Nissan Canada in Sales Planning, Aftersales, Dealer Operations, Sales Operations, and Marketing for the INFINITI brand.  Lefèvre’s career with Nissan Canada started in May of 2007.

Lefèvre holds a bachelor of commerce degree in Marketing and Entrepreneurship from the Tefler School of Management at the University of Ottawa, and also worked in the automotive industry and studied abroad in France at the Audencia Business School.

He is located at Nissan Canada Inc.’s head office in Mississauga, Ontario, and speaks both English and French.

François Lefèvre can speak to the following topics:

• The evolution of electric vehicles in Canada, from 2011-present day
• What is needed for EV adaption to increase in Canada
• How provincial and federal support or lack thereof, impacts EV sales
• In-depth questions about the functionality of the Nissan LEAF/LEAF PLUS
• Insight into the Canadian customer across all vehicle segments, not just electric vehicles
• Nissan Energy Share – V2X/V2L/V2H/V2B/V2G